Websites grow with time.
New pages are added. Old pages are removed. Links change.
But many businesses forget one small thing, broken links.
A broken link looks small. But it slowly damages your website ranking and user trust.
Visitors click a link and see “Page Not Found”. Most people leave immediately.
If this keeps happening, search engines start losing confidence in your website.
This is why every Digital Marketing Agency in Coimbatore gives strong importance to fixing broken links as part of SEO work.
Let us understand this in a simple way.
What Is a Broken Link?
A broken link is a link that does not open the expected page.
Instead, users see:
404 error
Page not available
Content removed
This happens when:
A page is deleted
URL is changed
Website structure is modified
External page is removed
Many businesses in Coimbatore ignore this problem until traffic starts dropping.
And by that time, competitors working with digital marketing companies in coimbatore already move ahead.
Why Broken Links Are Dangerous for Your Website
Think like a visitor.
You click a link expecting information.
But the page does not open.
You feel frustrated. You leave.
Search engines also notice this behavior.
Broken links can cause:
Poor user experience
Lower search ranking
Loss of website credibility
Reduced page crawling
A professional team offering Digital Marketing Services checks links regularly because even small errors can affect visibility.
In 2026, users expect fast and smooth browsing.
If your website feels outdated, they switch quickly.
Common Types of Broken Links
Understanding the types helps you fix them faster.
Type of Broken Link | Example Situation |
Internal Broken Link | Link to a deleted page in your website |
External Broken Link | Link to another website that no longer exists |
Image Broken Link | Image file removed or moved |
Redirect Error | Wrong redirection setup |
Many website owners only check pages, but images and redirects also create problems.
How Broken Links Affect SEO
Search engines crawl your website using links.
When they find too many broken links:
Crawling becomes difficult
Important pages get ignored
Website quality score drops
This is why the best digital marketing company in coimbatore always includes link audits in monthly SEO activities.
If competitors fix their issues and you don’t, rankings slowly shift in their favor.
You may not notice immediately.
But traffic starts reducing step by step.
Techniques to Find Broken Links
You do not need complex knowledge to start.
Here are simple ways:
1. Use SEO Audit Tools
Tools scan your website and show broken URLs.
2. Check Google Search Console
It shows pages that return errors.
3. Manual Checking
Click important links on main pages and blogs.
4. Website Crawl
SEO teams run full website scans regularly.
Most digital marketing companies in coimbatore follow a monthly checking process to avoid future issues.
Techniques to Rectify Broken Links
Finding broken links is only step one.
Fixing them correctly is important.
1. Update the Link
If the page exists with a new URL, update the link.
Simple and fast solution.
2. Set 301 Redirect
Redirect old URL to the new page.
This helps users and search engines reach the correct content.
3. Remove the Link
If the page no longer exists and has no replacement, remove the link.
Do not send visitors to empty pages.
4. Replace With Relevant Content
Link to a similar or updated page instead of removing it completely.
A skilled Digital Marketing Agency in Coimbatore checks which option fits best before making changes.
Internal Links vs External Links
Both need attention.
Internal Links
These connect pages within your website.
They help users move easily between services and blogs.
Broken internal links confuse visitors.
External Links
These point to other websites.
If external sites remove content, your link breaks automatically.
This is why regular monitoring is important in Digital Marketing Services in Coimbatore strategies.
Signs Your Website May Have Broken Links
Ask yourself:
Do users leave quickly after landing on pages?
Are some pages not getting traffic anymore?
Did you recently redesign your website?
Were old blogs removed?
If yes, broken links may exist.
Many businesses only focus on new content but forget maintenance.
And competitors using the best digital marketing company in coimbatore quietly improve their website health.
How Often Should You Check Broken Links?
For active websites:
Small websites - once every 2 months
Business websites - once every month
Large websites - every 2 weeks
Regular checking prevents future ranking issues.
SEO is not only about adding content. It is also about fixing hidden problems.
Broken Links and User Trust
Visitors may not understand SEO.
But they understand experience.
If links fail:
They doubt your professionalism
They may not contact you
They may choose another brand
In competitive markets like Coimbatore, small mistakes create big losses.
This is why experienced digital marketing companies in coimbatore focus on technical SEO along with content and keywords.
Simple Checklist to Follow
You can start with this:
Scan website for broken links
Fix or redirect old URLs
Remove unnecessary links
Update blog links regularly
Check after website updates
Small actions prevent long-term problems.
Broken links look small, but they silently affect your website performance. Businesses that fix technical issues early stay ahead while others lose visibility without understanding why. Working with a Digital Marketing Agency in Coimbatore helps keep your website clean, active, and ready for search growth before competitors take your place.
