Sky Bet extends English Football League sponsorship offer
17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League until the summer season of 2024.
The gambling operation is the headline sponsor for the Championship, League One and League Two football departments.
It gets its logo on shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will try to discourage problem gambling through messaging on t-shirts, and that clubs will benefit through more money.
The offer, which is worth 10s of millions of pounds, has remained in location because 2013.
Sky Bet said it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
this promotion code will make the 11-year offer one of the longest in expert sport, the firm said.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The betting market has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship deals with betting companies.
However, competitors organisers, and the clubs themselves, are free to take sponsorship from betting companies.
The cash from the Sky Bet offer will be divided among the 72 clubs in the English Football League, which covers the 3 divisions listed below the Premier League.
The president of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League utilized the earnings generated to help them run their everyday operations.
He said: "Without sponsorship from the wagering market there aren't a great number of sponsors ready to get included in football."
However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.
Among the findings of the BBC's yearly Price of Football study was that more young football fans wager on video games than play the sport.
About 95% of TV ad breaks in live football matches feature at least one gambling advert, the BBC discovered in October.
In some matches, 40% of the adverts were for betting.
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the fun stops. Stop" campaign.
"From the play offs and consisting of next season every t-shirt will have a responsible betting message on the t-shirt sleeve and we're tying that into a responsible gambling campaign starting today, which consists of a television advert and border boards at EFL games," he said
The "When the enjoyable stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by a few of Britain's leading bookies in reaction to public issues about betting and gambling addiction.
The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote much safer gambling, "the messaging requires to be far more specific about the danger involved than what the betting market presently proposes".
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