India, Pune -The Insight Partners is proud to announce its newest market report, "Manuka Honey Market: An In-depth Analysis of the Manuka Honey Market". The report provides a holistic view of the Manuka Honey Market and describes the current scenario as well as growth estimates of during the forecast period.
The manuka honey market is capturing global attention as health-focused consumers and industry stakeholders increasingly embrace Manuka Honey not only as a premium natural product but as a key component in wellness, skincare, and functional food trends. Shifts in consumer behavior, heightened global health awareness, and expanding distribution channels are driving substantial interest across regions, creating promising growth trajectories through the end of the decade.
Market Overview: Global Price, Trends, Demand
The manuka honey market has experienced remarkable momentum in recent years, underpinned by strong preference for natural and organic products, increasing incorporation of Manuka Honey in daily wellness routines, and its perceived and documented health benefits such as antibacterial properties and digestive support.
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Market Dynamics: Drivers, Trends & Challenges
Growth Drivers:
- Rising global health awareness and demand for natural therapeutic foods.
- Increasing use of Manuka Honey in skincare and wound care applications.
- E-commerce and digital retail platforms expanding distribution reach.
- Premium product positioning and certification emphasis (e.g., UMF ratings).
Current Trends:
- Expansion of online sales channels as consumers seek convenience and verified product information.
- Preference for higher UMF grades due to perceived enhanced health benefits.
- Rising interest in functional foods and immunity-boosting ingredients.
Industry Challenges:
- Counterfeit and authenticity concerns remain a market restraint.
- Premium pricing limits broader mass market penetration in some regions.
Market Segmentation
By Nature
- Organic and Conventional
By Type
- UMF 5+/MGO 83 mg/kg
- UMF 10+/MGO 263 mg/kg
- UMF 15+/MGO 514 mg/kg
- UMF 20+/MGO 829 mg/kg
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Stores
Key Players & Recent Developments in the Manuka Honey Market
COMVITA (New Zealand)
Market Position & Strategic Movements
COMVITA remains one of the most globally recognized brands in the manuka honey market, known for its premium Certified Manuka Honey products and broad international distribution.
Recent Developments:
- Strategic Acquisition: In 2023, COMVITA acquired HoneyWorld Singapore a leading specialist honey retailer — significantly strengthening its presence in the Asian manuka honey market and increasing market share in Singapore to around 50%.
- Product Innovation: COMVITA launched new high-grade Manuka honey variants, including premium UMF products that cater to growing consumer interest in potent honey grades with enhanced health properties.
- Operational Expansion: The company has invested in expanded extraction and supply chain capabilities to support growth and exports, especially in North America and Europe.
Arataki Honey (New Zealand)
Brand Heritage & Market Strength
Arataki Honey has long been a prominent manuka honey market brand, rooted in New Zealand’s beekeeping tradition and known for high-quality UMF-rated Manuka Honey products.
Recent Developments & Market Positioning:
- Market Leadership in New Zealand: Arataki holds a strong domestic position with notable market share in premium honey segments, especially in UMF-certified offerings prized by health-conscious consumers.
- Product Recognition: Arataki’s Manuka Honey products especially UMF 10+ and UMF 5+ grades continue to lead shelf rankings in key categories, reinforcing brand credibility and authenticity.
- Consumer Trends: Increased awareness of health benefits and the value of certified Manuka honey has helped solidify Arataki’s appeal among both local and international customers.
Capilano Honey Ltd. (Australia)
Regional Focus & Product Expansion
Capilano Honey Ltd. is a major Australian honey producer with expanding involvement in the manuka honey market, especially with products targeting bioactive and antibacterial properties.
Recent Developments:
- New Product Innovations: In 2023, Capilano introduced new Manuka honey offerings for example, Capilano Active Manuka Honey MGO 100+ and MGO 550+, which helped broaden its portfolio and better compete in premium honey segments.
- Trademark Recognition: Capilano’s product releases followed a successful trademark clarification in Australia that strengthened the company’s right to use the term “Manuka,” enabling further confidence in product positioning.
- Market Strategy: Capilano has focused on enhancing traceability and quality assurances in its Manuka products, aligning with consumer demand for transparency and authenticity.
Global Market Insights, Share & Forecast (to 2028)
Global Manuka Honey Market – Key Forecast Highlights:
- Global Market Size & Growth:
- The manuka honey market was valued at US$ 741.69 million in 2019, it is estimated to grow at a CAGR of 5.9% from 2020 to 2028.
- Revenue growth is supported by increased adoption in nutraceuticals, personal care, and premium food sectors.
- Market Share by Region:
- North America: Leading regional share with strong health-oriented consumer base.
- Europe: Major contributor to global market share, boosted by wellness trends.
- Asia Pacific: Fastest-growing region due to increasing disposable incomes and rising natural product awareness.
- Latin America & MEA: Emerging markets with growing niche demand.
- Key Market Trends:
- Consumers increasingly prefer certified, traceable, and high-UMF grade products.
- E-commerce continues to reshape buying patterns.
- Expansion into skincare and therapeutic product formulations.
Forecast to 2028:
- Strong growth expected through the forecast period, with the manuka honey market projected to more than double in various global scenarios, reflecting expansive adoption and market maturation.
- Industries such as beauty & personal care, nutraceuticals, and functional foods are expected to unlock new revenue opportunities for Manuka Honey producers.
- Continued digital transformation of consumer buying behavior will further democratize access to premium honey products.
Regional Market Breakdown: Global and Local Drivers
North America
North America remains a dominant region due to strong demand for natural health products and established retail infrastructures that support distribution and consumer education.
Europe
Europe commands significant share thanks to high consumer awareness of health benefits and long-standing adoption of natural remedies, supported by regulatory environments that favor food safety and labeling clarity.
Asia Pacific
The Asia Pacific market is growing rapidly as urban lifestyles shift toward wellness and premium products; strong cultural affinity for natural remedies invigorates demand.
Latin America & Middle East/Africa
Though smaller in share, these markets present growth opportunities with increasing buyer sophistication and wellness interests.
Conclusion
Manuka honey is a unique natural product known for its strong antibacterial and healing properties. Unlike regular honey, it contains special compounds that give it added medicinal value. It is widely used to support wound healing, soothe sore throats, improve digestive health, and help fight infections.
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